Friday, February 19, 2010

What's Art Got to Do With It?

In his book Linchpin, Seth Godin defines an artist as one who changes an audience's perception of the status quo. The medium doesn't matter; the message doesn't even matter. The artist uses his "paintbrush" to re-envision, to re-create reality.

Winemaking is certainly a be really good at it requires time, experience, passion, diligence, luck, great fruit, a vision. Is winemaking art?

Using Godin's definition, the act of winemaking is the canvas or the paintbrush or the marble...if there is art, it is in the ability of that wine to change the winedrinker's perception of quality...quality of the winemaker or quality of the appellation.

There are as many definitions of art as there are people. Art or not, Lineage is meant to change perceptions. This wine is meant, in part, to show wine lovers that the Livermore Valley is a special winegrowing place, and that it's lack of success up to this point is simply a failure of imagination, not a failure of appellation.

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